How To Design A Customer-centric Product


Do you know what the first rule is in creating a customer-centric design? It is to listen. If you start developing a product without listening to your customers, then you can’t be expected to understand the needs of your customers. 

That makes it one of the primary reasons why you may lose your customers without ever even grabbing their attention. Great product design companies always use a customer-centric approach to make products. 

Take time to ask as many questions as you can from your customers. Get your target market filled questionnaires, conduct one to one interviews, and utilize all the platforms that can help you gather data.

Have a customer-centric team 

In the product development cycle listening to the consumer is an intensely crucial step. Contrarily, if you are not listening to your customers, then you are building your product on the sand. To have your product sit on a rock-solid foundation, you have to make sure it is designed and managed by a customer-centric team. 

So, how do you ensure you have a customer-centric product team that can listen to your customer’s pains? The first step is to make sure that your team is familiar with customer needs and knows how to understand them. 

But before that, let’s have a look into what’s a customer-centric design in the first place?

The customer-centric approach is when you can design products as per the customers’ needs, wants, and the challenges that they face. It can be done through various channels, whether it be through web analytics, research, or one-to-one interaction. 

These methods can help you gather a record of customer behavior and give you a full picture of their long term needs. The data patterns indicate a great deal of what a customer’s preferences are in the long run.

Master how to listen to customers 

To craft a truly customer-centric approach, you must have a team that is masters at listening to customers carefully. Implement methods like customer conversations, surveys, and usability tests that can help you design a healthy product. 

You have to use various approaches to ensure you can collect the right information. For example, it’s your sales staff and the product team who knows the customer conversion, and they can provide you accurate data about it. 

Your research will help you out with a usability testing regime. Plus, it is the responsibility of your marketing and support team to help you out with providing data about your conversions. 

One thing is for sure, the better the engagement with customers, the better results you will have. A high level of customer interaction can assist you in getting relevant data that you can carry forward to the relevant stakeholders. What is the primary rule of customer-centric design? 

Accountability is the key

The winning strategy for product design companies is teamwork. A single team should be accountable for product development. Accountability is the core trait of customers centric product design. 

Here is an excellent example of the customer-centric product development process. Salespersons are responsible for sending all the customer queries to the support team. The support staff funnels the content of customer conversations with the product person. 

Product managers know which feedback to incorporate during the product development cycle, and product designers are accountable for creating viable product solutions. On the other hand, product engineers leverage their experience to implement them in the development cycle. The product managers communicate progress back and forth between the team. 

Create a reservoir of customer knowledge

If everyone in your product design company is accountable for their services in the most professional way, then you can create a reservoir of customer knowledge that reflects the most viable customer-centric approach. 

Your customer-centric product team should pay attention to the voice of the customer before you build your product, during the product-development cycle, and even after you design your product. It is crucial because the only way to improve your product is through feedback. Better feedback leads to better results. 

It is important to use feedback constructively, but you can’t incorporate every input into your product development cycle, and neither should you. First, it is not practical; secondly not every feedback leads to business growth. 

Plus, the circumstances vary, half a dozen requests regarding certain amendments could all be different ways to solve a single problem. Pay closer attention to every question, and especially be sure to include feedback from high-end clients who want to have new changes made. 

So the right approach is to listen to everyone, funnel up every feedback, and choose the ones that are aligned with your business goals. Make sure you adopt a customer-centric approach while you provide product design services.