If you work in commercial real estate, you know that making a good first impression is of utmost importance. The way you present yourself to prospective clients is crucial to the success of your relationship with them.

Think about the outfit you choose to wear when meeting with clients. You would never dress poorly. You also would not dare to show up to the meeting ill-prepared. A messy folder with loose, disorganized documents is just inappropriate.

These standards also apply to your commercial real estate marketing assets. Your website, commercial real estate brochure, flyers, and other marketing materials need to look professional and presentable. If these documents are messy or low quality, prospective clients will have a rather unfavorable impression of your brokerage.

Have you already invested in professional design tools such as Adobe InDesign and Canva? If so, you are on the right track but you need to pair these tools with the appropriate commercial real estate marketing software. The combination of design tools and marketing software can help you save time and give customers a satisfactory experience.

In this article, we will be discussing the benefits of combining professional-grade design tools with CRE marketing software.

What can professional-grade design tools do for you?

Oftentimes, marketing professionals use professional design solutions such as Adobe InDesign and Canva to make presentations, documents, and other types of visual marketing materials. These tools are essentially a kind of commercial real estate template.

You could use simple word processors such as Microsoft Word, Apple Pages, or Google Docs to write documents and place images. You could also use tools such as PowerPoint, Keynote, and Google Slides to help you make presentations, but they have limited functionality. If you want to create more sophisticated designs that will impress clients, you need professional-grade design tools.

What can a commercial real estate marketing platform do?

Managing CRE marketing is no easy feat. There are a lot of steps you need to take. For example, you need to regularly update your property listing information on different platforms, create site plans, build and monitor property websites, send out promotional emails, and produce a commercial real estate flyer to attract prospects. You should not have to do all of these tasks manually– otherwise you wouldn’t have any time to establish relationships with clients and generate leads.

An automated CRE marketing platform like CREOP can do the time-consuming tasks for you. CREOP’s marketing solution can help you create branded marketing materials as well as mobile-responsive emails in an instant. You do not need to learn how to code. Instead, you can save yourself time with automation. 

How does the combination of CRE marketing ideas and design tools work?

Many CREOP customers use professional design tools to make their marketing documents look presentable but they also use CREOP marketing tools to automate tedious tasks such as adding text, data, and images. 

While professional design tools like Adobe InDesign and Canva can help you make attractive designs that speak to your brand’s personality, you would still need to manually update and manually publish each document to its appropriate platform. With CREOP’s marketing solution, you can skip the manual work.