If the CEO of your business is not the most polished individual, then reputation management might be something that they’ll need to seek out. The good news is that developing executive presence is easier than ever before, as there are many agencies, firms, etc. that offer programs which teach company heads how to speak, dress, and act in public.
Why CEO Reputation Management is a Booming Industry
At one point in history, developing executive presence might not have been the most significant concern for a CEO. A company head could act more or less with impunity because most people outside the company would hear very little about their doings unless they happened to glance at the society column in the newspaper.
The reason CEO reputation management services are taking off is because of the 24-hour news cycle and the increased visibility of every public figure. The spotlight of celebrity shines brighter than ever before, and it’s not just athletes or movie stars that get caught in its glare. If you’re a company CEO, it’s almost impossible to lead a quiet, unassuming life, and that becomes more the case the larger the company that you represent.
CEO reputation management is something that has risen alongside the cult of celebrity, and many company heads have found it to be beneficial. If you see a CEO who appears in public dressed to the nines, with perfect makeup and not a hair out of place, it is more than likely that they have availed themselves of the services of a reputation management agency. It’s not by magic that they look, dress, and speak the way that they do. That sort of charm is rarely spontaneous, but instead is ever so carefully rehearsed.
In the Boardroom and In Front of the Camera
The CEOs who understand how the game is played will know that developing executive presence is something that their employees will appreciate. They’ll be able to give a rousing speech to the entire company behind closed doors, then put on a dazzling smile and deliver a statement to the press with equal aplomb.
If your CEO isn’t yet able to do these things, then there’s no cause for concern. With so many agencies offering their services in this area, your company head should have no trouble both developing executive presence and learning how to behave in public.
It comes easily to some, and others not so much, but they’re sure to grow better at it as time passes. As long as they avoid any negative press and put their best foot forward when the situation calls for it, a CEO can be a significant asset to your company and branding efforts.