What is Brand Consistency and Why Does It Matter to Industrial Designers?


Brand consistency is important when making decisions on products, whether you are developing a new one or revamping an existing one. What components, shapes, and finishes set this product apart from those of its rivals? What expectations does your target market have for your product lines? A new product’s colors, symbols, features, and ergonomics should be chosen while taking existing products, business culture, and consumer expectations into consideration. The usability of the product will be impacted as a result. This is something all product design services must take into account.

People in the market frequently take brand consistency for granted because, if done well, the user won’t notice any differences. Consider the Apple company as an example. Apple’s products have a consistent look and feel across its range of products, including iPods, iPhones, iPads, and MacBooks. They are streamlined and simple to use. Consistency permeates all of their goods, from the level of construction quality to the outside color possibilities. What would occur if Apple introduced an inexpensive, plastic phone sans the Apple logo all of a sudden? People would probably be perplexed, and they might even begin to doubt the legitimacy of the brand.

Local industrial design services claim that brand consistency can increase the authority of your business. Why would you start selling thin, spiral-bound notebooks if you advertise as a retailer that sells high-quality leather-bound journals? It’s important to think about how your items fit into the story and identity of your business. This does not imply that all products must have the same appearance. It simply means that each item’s appearance and functioning must be consistent. If not, you might as well just establish yourself as an online marketplace.

Customer loyalty is ultimately derived from brand consistency. Your target customer should feel comfortable and unconfounded when utilizing your products. If you live up to their expectations, they’ll be confident in coming back to work with you in the future. This is why so many iPhone owners opt to purchase a MacBook rather than switch to a Dell or HP laptop (and vice versa: Android users stay away from Apple products in general). Giving your clients what they expect from your brand will help you retain their trust and loyalty, even if your business is smaller than Apple or Windows.

Whether it’s for a completely new product or a revision, a product design and development company may help your business retain brand consistency in your product design. Allow them to conduct the study and decide how to integrate it. features most effectively within the constraints of your brand identity and customer requirements. Make contact with an industrial design firm for assistance in transforming your vision into a workable, profitable product!

Ready for product design services like you’ve never seen before?

Look no further than DesignStein Studios if you want to collaborate with top designers who help create things that truly work. We are genuine innovators based in California’s one-of-a-kind Orange County. Give us a call at (714) 375-4846 to get started on your next major project now. You can find our designs on the shelves of many of your favorite in-person and online retailers, including Target and Amazon.